The Sibling Love-alary . Celebrating Rakhi Delights at Niche !

Niche ONE

The dimensions of sibling relationships are the weirdest. Hands down. The person you have been indulging in the dankest joke with one moment may be grabbing at your throat the very next as you grapple to get out of the chokehold. Got to gift these sometimes dense, sometimes overtly witty little rascals something this Rakhi? Head to Niche, an online clothing and accessory brand full of quirk and just the stuff you need for the familial best-est friends. Nasty parasites as they may seem at times of reluctant sharing, the pests suddenly transform into the lights of your lives as they have your backs when you are pathetic. Yes, that’s the universal rule, the undeclared obligation of bloodline. You help each other out no matter what. As you grow up sharing school stories, chocolates and T.V. remotes (not really), you realize how much it means to you. And what better way to celebrate the love than the Rakhi?


Raksha Bandhan, literally meaning ‘the promise to protect’, is largely celebrated in the country. It cheers the brother sister bond wherein the sister ties a rakhi on the brother’s wrist wishing for his happiness and prosperity while the brother grants gifts in return and a promise to protect her. Sounds beautiful. Beautifully prejudiced maybe? For it is always somehow the female kind who ends up with this need to be protected. But this Rakhi do we really need ‘this need’? Why not liberate yourself for a change?


   NicheOne brings you the right opportunity to do just that! With its varied collection of products NicheOne lends you a hand to celebrate on your own terms, and that too with a mixture of all the right styles and the perfect amount of boldness. Prep up to sport your way through the monsoons a little more adventurously this time. Be flawless with a dress of your choice or get playful in chic shorts. Pair up vogue tees with elegant scarves or don all the fancy bags and increase your coolness quotient some more. This platform serves as the best go-to for your favourites of the accessories. You get the freedom to choose whatever look you desire out of the many! Punk, bohemian, refined and graceful; there is everything in the store for you. A specific kind of bracelet to go with a specific one of your personalities, funky jewellery is a speciality of NicheOne.  Want to turn a little more mischievous? Experiment and encourage someone you love to do the same. You very well may end up unearthing a newer version of yourself, someone even more fun.


   What else binds and unbinds a person more than their attire itself! Moving against the usual conventions of femininity and unrequested why not be as dauntless outside as you are inside? NicheOne focuses on bringing out this wild and peppy side of yours, to help you let go of the norms and the defined roles; be free. The store is a hub of art and emotions holding treats not only to pamper yourselves with but also excellent fashions to gift in order to admire precious bonds this Rakhi season. Offering expert services, credible information and durable products NicheOne is the right choice this August with no chances of disappointing a close one.

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Creating exclusive accessories out of unique forms and shapes Niche` aims to create experimental and elegant styles that strike a personal chord with the buyers and become more meaningful than something which is merely trendy. 

It boasts... of its exclusivity in terms of style and design and brings out the confidence of high end market.

Assorted range of products : Stylized bags, jewelry, gadget cases, small pouches, scarves , T-shirts and a host of other beautiful products.

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