Niche is a leading India’s luxury brand with an empowered sense of glamour and a playfully daring spirit.
The brand traces its roots to a bespoke Bag maker named Niche, based in the Central Delhi in the early 2012, who catered Indian Elites (Some Of The Names are Karishma Kapoor, Kriti Sanon, Soha Ali Khan from the Nawab Family Of India, Amrita Rao , Ada Sharma and many more). The Niche Design company was founded in 2012, by Ms Nishita Aggarwal, who had been heading up design at Pan India Magnitude, coming on board as the CEO & a Creative Director, a position she holds to this day.
The sexy cut, fashionable design, and exceptional Indian craftsmanship struck a chord with a sophisticated clientele, and the first neon collection enjoyed immediate success.
With a goal of creating a global luxury business, Niche bootstrapped investments and the company embarked on a significant expansion online across product categories, channels and geographies across India.
A pioneer in the art of celebrity dressing Niche was among the first to bring clutches and handbags to Delhi Elites and Bollywood.
Retail development has been integral to the company’s strategy. The store was opened in 2016 on Shahpurjat New Delhi, complementing a distribution in some of the most prestigious multi-brand stores in the India like Kimaya Etc